WELCOMING THE CHIEF OF COFFEE INNOVATION OF FORE COFFEE

A visionary dedicated to harnessing coffee as an agent for change and the revolutionization of the Indonesian coffee culture. As a celebrated figure in the coffee scene, Jasin brings a wealth of experience and passion to his role at Fore Coffee. His vision is clear: “At Fore Coffee, we’re brewing a future where every cup embodies empowerment, innovation, sustainability, and positive change. As the Chief of Coffee Innovation, I am leading the charge in transforming the industry by empowering our baristas, driving innovation in the coffee culture, and championing sustainability for lasting impact”. Aligning with Fore Coffee, Jasin's mission is a harmonious blend of mind, body, and soul, fueled by a  deep-seated passion for pushing the boundaries of coffee innovation.

One of Jasin’s key missions is the empowerment of baristas. “With our customer-centric collaboration among thousands of Fore's baristas, R&D, and L&D team, we innovate products to ensure excellence and sustainability in every cup”, he says. Initiatives like Fore's Grind Master 2024 are designed to elevate the skills and confidence of over 3000 baristas across Indonesia and Singapore. This initiative focuses on growth, skill  enhancement, and personal development through comprehensive training, mentorship programs, and recognition. By investing in our baristas, we are not only enhancing their professional capabilities but also fostering a culture of excellence and pride within our coffee community.

Jasin is also steering significant advancements in brewery innovation and sustainability. “Welcome to the heart of innovation,” invites Jasin. Under his leadership, Fore Coffee is intensifying its investment in research and development, ensuring our brewing techniques and flavors remain at the cutting edge of coffee culture. By leveraging quarterly customer research, we are aligning our innovations with customer preferences, continually evolving the coffee experience.

Furthermore, Jasin is deeply committed to sustainability, leading efforts to reduce our environmental footprint and support communities throughout the coffee supply chain. “It's about the unwavering pursuit of perfection where every cup is a testament to the artistry and innovation that define Fore Coffee,”Jasin asserts. Initiatives such as #FOREsponsible practices and the Fore Foundation underscore our dedication to environmental stewardship and social impact, paving the way for a resilient and responsible future for Fore Coffee.